The rising cost of storage in media and entertainment is not merely attributable to increased procurement costs to meet content growth. While the battle for viewership has led organizations to balance a growing need for original content ownership with flat storage budgets, the storage solution costs themselves have in fact decreased over the last number of years. The rising cost of storing content is almost always traceable to the hidden costs associated with the improper retention and management of large amounts of digital content. These hidden costs include exploding numbers of multi-terabyte file servers, increasing backup storage capacities (often a multiple of actual production data), daunting inventory tasks, growing storage management complexities, missing skills and challenging data availability requirements. The lack of a cost-efficient storage management tool that brings visibility and analytics to data for proper and intelligent tiering of data relative to its perceived value and access patterns has forced organizations to postpone decisions and actions that properly address data lifecycle management.