New Channel Partner Program Equips Spectra Partners with Best Tools and Resources to Solve Customer Data Storage Challenges

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Partner cooperation is a high priority at Spectra Logic. Designed with our global network of value-added resellers, solution providers, distributors and technology partners in mind, Spectra’s award-winning channel program, SpectraEDGE, equips Spectra partners with the right tools and information that they need to effectively supply and support the many moving parts of today’s modern data infrastructures.

Spectra has made significant investments in the channel, recently expanding its program to deliver new benefits and incentives that provide greater value for its vast channel partner ecosystem. Some of the noted enhancements to Spectra’s channel offerings include:

  • Easy Deal Registration and New Lead Passing System:
    An improved lead passing process that streamlines lead qualification and distribution to active resellers, and a simplified deal registration system.
  • Revamped Spectra Partner Portal:
    Spectra’s new partner portal, available 24 hours a day, makes it easier than ever for Spectra partners to benefit from an expanding library of resources, education and content, including pre-written web copy and graphics, demo software downloads, product certifications and recognition courses.
  • Web Content Starter Kit and Social Media Tool Kit:
    The Web Content Starter Kit enables partners to easily build a Spectra showcase on their website by providing all materials in an easy-to-download kit. Social media content and images are available for partners to make the sharing of social posts easy and effortless.

Spectra’s dedicated channel sales and marketing teams are ready to assist partners with joint go-to-market activities and help them achieve success in the field. Learn more about Spectra’s newly enhanced channel program in our recent press release here.