Today’s media and entertainment (M&E) market is experiencing seismic shifts. The market is no longer comprised of just traditional broadcasters. Other organizations who have access to viewers have, and continue to jump into the fray. The way content is consumed is continuing to evolve, and it is being consumed voraciously across many different platforms including smart TVs, mobile phones, tablets, laptops – you name it – if a device has a screen, people will figure out a way to display video on it. With the ultimate goal of attracting greater numbers of viewers, M&E enterprises create or acquire more and more content from various sources.