Today’s media and entertainment (M & E) market is experiencing seismic shifts. The way media is consumed continues to evolve, and the majority of people in the world have instant access to a surplus of content at all times.  The volume of digital assets created each day by media and entertainment (M & E) organizations continues to grow exponentially over time and shows no sign of slowing down, with video being the single biggest driver of growth in the industry through multi-camera images, higher resolution and HDR content. Moreover, the data storage needs of content owners are changing as technology evolves. Read More

By Hossein ZiaShakeri, Spectra senior vice president of business development & strategic alliances

In today’s dynamic and ever-changing market where technology shifts with priorities and business models, there exists tremendous confusion and industry consolidation. It is crucial for media and entertainment (M & E) entities to adapt to the fast-paced market to remain on top, keep a competitive edge and stay successful. Re-evaluating one’s strategies and looking forward is essential – hence the phrase ‘adapt or die’. To stay relevant, entertainment businesses must be agile, efficient, and innovative in the way that they produce, store, manage, and distribute their content. As M & E organizations try to find the right infrastructure to manage content throughout its life cycle, they are faced not only with the question of what strategy will provide the greatest return on investment (ROI) and drive positive business outcomes, but which company they can trust with this business-critical decision. Read More