By Craig Bungay
Vice President, Sales – EMEA & India, Spectra Logic
England’s prestigious Imperial War Museums (IWM) has been a Spectra customer since 2009. Why is that important? Earning a customer’s loyalty is paramount to business success and longevity. Customer loyalty over the years is a strong indicator that a vendor is providing modern and reliable solutions, excellent customer service and support, and a true understanding of customer challenges and requirements.