Backup is simply safeguarding or protecting the data that is being used by copying that data. Data can accidentally (and purposefully – think ransomware) be deleted, corrupted, lost, fall victim to natural disaster. With ransomware on the rise, there has been no better time to discuss and re-evaluate backup strategies. We’ve all heard of quintessential 3-2-1 strategy but we’ll dive in a little deeper to discuss the best storage mediums (disk, tape, cloud) for backing up your businesses’ lifeblood – its data. We’ll cover why it is so important to maintain an offline copy of data and you’ll hear first-hand from Spectra about how it was able to walk away from a ransomware attack without having to pay ransom.