Observations from the Show Floor at NABShow NY

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It’s been a few years since I last visited NAB NY. At the time of my last visit, the show was called HD World. More than a few things have changed since then. Now branded the NAB of the East, NAB NY has a fresh face and opens its arms to the eastern-seaboard of broadcasters, production shops, and media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform.

With over 102,000 attendees, NAB NY 2018 showcased the trends shaping the future of media and entertainment and offered big-picture insights and critical details on the latest disruptive technologies in the industry. The two-day show provided an opportunity for Spectra to meet with its valued technical partners – the likes of CatDV and StorageDNA  along with many others – while also connecting us with numerous channel partners and value-added resellers. These meetings help drive the business,  fueling and strengthening commitments to grow our solution sets and integrations and ultimately providing our customers with modern storage solutions that fit seamlessly into their workflows.

NAB Show for Future of Media and entertainment storage

The Spectra team at NABShow NY 2018

This year, Hossein ZiaShakeri, Spectra’s SVP of Business Development and Alliances, participated on a panel called, Empowering Technology, to discuss the rich landscape associated with the funding of media and entertainment organizations, their newest innovations and where they see the largest opportunities in today’s marketplace. This particular panel inspired discussion around the challenges of  storing an organization’s important digital content, including the location and protection of content after it’s created. Keeping up with the Jones’s, if you will, when it comes to having a scalable storage system that accommodates the ever-growing repository of content created, is an important concern across the board for media organizations of all shapes and stripes.

Spectra’s Hossein ZiaShakeri, second from left, shares the stage with co-panelists last Wednesday

Our conclusion from the lively discussion? It boils down finding a content storage strategy that efficiently meets business needs. Ultimately, organizations that implement agile systems that can evolve in lockstep with business models are at a distinct advantage.

Spectra looks forward to rekindling connections and continuing to build the future of media and entertainment storage with customers and partners alike at the next NAB. Learn more about our award-winning industry solutions here.