Today’s media and entertainment (M & E) market is experiencing seismic shifts. The way media is consumed continues to evolve, and the majority of people in the world have instant access to a surplus of content at all times. The volume of digital assets created each day by media and entertainment (M & E) organizations continues to grow exponentially over time and shows no sign of slowing down, with video being the single biggest driver of growth in the industry through multi-camera images, higher resolution and HDR content. Moreover, the data storage needs of content owners are changing as technology evolves.
Our modern day challenge for content storage, in a nutshell, is that traditional storage solutions constrain businesses’ ability to efficiently operate in a rapidly evolving marketplace. Outdated technologies and proprietary systems inhibit innovation and efficiency by making it difficult to manage content through its lifecycle in a flexible yet reliable manner, and by over-burdening enterprises with costly options for growth. Legacy middleware was once the best available technology for storing media content. With the market evolving, middleware has struggled to keep pace with the openness, flexibility and cost-effectiveness that broadcasters, post-production houses and content creators require of their storage systems. Middleware’s nickel-and-dime cost structure, proprietary nature, vendor lock-in and other complexities greatly impact a user’s budget and their long-term relevance. These traditional archive models are excessively expensive relative to the value they provide. Furthermore, declining marketshare has destabilized these providers and eliminated further developments of their technology roadmaps.
Object-based storage has emerged as a way to build storage systems that scale to billions of objects with vast archiving capacities, while maintaining minimal latencies for content access and meeting business objectives. Directly integrated with users’ digital asset management applications, modern storage platforms increase automation of workflows and eliminate application-level dependencies. Technology advancements enable users to store digital assets on intelligently managed tiers of storage including disk, tape (LTFS open standard) and public cloud, allowing them to make smart decisions between speed of access, overall cost and dynamic workflows. Object-based storage systems’ ability to assign a limitless range of metadata to each object provides unmatched data analysis and search capabilities, allowing users to select their desired level of asset protection, set appropriate tiering policies, and seamlessly and automatically migrate files across multiple storage targets in geographically dispersed regions.
As the complexity and resolution of digital content increases, object-based multi-tier environments become the more efficient way to manage data over time. Imagine, for example, a production company generating tens of terabytes per day, or a post-production business providing localization services, translating content in various languages and then distributing it internationally. These organizations require a hybrid solution that allows them to use cloud services to meet certain operational needs, such as quickly distributing working files across studios in different locations, while leveraging tape technology to affordably store massive amounts of content locally and mitigate the rising costs of cloud. Despite unique workflows, many media companies face similar challenges.
Modern content storage platforms address these and other business-critical challenges. Directly integrated with the user’s content management applications and using open standards (such as LTFS), modern solutions bring agility and eliminate application-level dependencies, providing significant cost savings over the traditional archive model. In light of these advancements, media and entertainment organizations are left with the question of how to migrate their legacy system to a modern storage solution. Using Spectra’s non-disruptive EscapePod technology and a semi-customized migration plan, the Spectra Migration Solution is a comprehensive offering that supports the seamless and transparent migration of content from legacy middleware (FPD, SGL) to a modern content storage solution.
The Spectra Migration Solution was engineered to address the most painful aspects of replacing legacy systems, meeting the demands of today’s dynamic and shifting business models. Click here to read the white paper and learn more today.