Spectra Logic Wraps Up Annual Fiscal Year Sales Kickoff Meeting

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Spectra Logic held its new fiscal year Sales Kickoff meeting last week at its Boulder, Colorado headquarters. With more than 300 Spectra associates in attendance, the three-day event engaged team members from all over the world and enabled Spectra management to share our corporate vision for the company’s future.

Team members watch a presentation at the Spectra Logic events center

“Working closely with sales is crucial to the success of our marketing initiatives and enables Spectra to achieve its overarching company objectives to satisfy our customers,” said Spectra Vice President of Corporate Marketing Betsy Doughty. “Holding a Kickoff meeting allows the entire organization to come together to intentionally launch the next 12 months. Team members leave empowered with a renewed sense of commitment.”

Day one focused on discussions about customers and markets; the company’s industry position; and our performance to date. The end of the day highlighted the organization’s top achievers, acknowledging their accomplishments for the year. Day two was dedicated to customer and partner presentations, offering Spectra’s Sales and Marketing organizations a deeper understanding of the unique aspects of these core relationships. The Partner Showcase followed, with team members connecting one-on-one with technology and channel partners, enabling deeper conversations for joint initiatives. Finally, the third and last day of Spectra’s Kickoff Event featured updates from the Spectra Product Management team. In addition, flash talks on recent sales success stories allowed representatives to share how Spectra has helped customers from around the globe meet their most challenging data storage dilemmas. The team also built camaraderie over after-hour gatherings. An all-employee meeting and picnic wrapped up the week. Nathan Thompson, Spectra’s CEO, provided an overview of the year and reiterated the company’s mission to develop, sell and deploy the highest quality and most secure data storage solutions to help our customers collect, use, monetize and preserve society’s digital information forever.

Spectra's Partner Showcase

At the Partner Showcase, Spectra Sales Operations Specialist Brandon Daniels catches up with Brad Painter, vice president of worldwide sales at Strongbox Data Solutions

“With such a rapidly changing market it is incredibly valuable to get the whole team together to talk about what issues customers are facing and what tools we have to help them,” says David Feller, vice president of product management and solutions engineering at Spectra Logic. “As a nimble company, Spectra is constantly adapting to meet the critical needs of our customers and lead the way into the future. With such an incredible set of products and world-class people to back them, it’s a good time to be at Spectra.”