Annual guide recognizes the best channel partner programs in the market
BOULDER, Colo., April 11, 2016 – Spectra Logic, the deep storage experts, announced today that CRN®, a brand of The Channel Company, has given Spectra a 5-Star rating in its 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
To determine the 2016 5-Star ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
SpectraEDGE, Spectra Logic’s tiered channel partner program, provides education, partner development, account registration, and a full suite of deep storage products that complete Spectra partner’s storage offerings. SpectraEDGE was launched in 2008 and has won the CRN 5-Star Award six times. The company’s program includes more than 700 partners worldwide, and continues to grow each year.
“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”
“Our partners are a key part of our go-to-market strategy, and we have been very pleased to see their quick adoption of our recent product developments, BlackPearl and Verde DPE,” said Betsy Doughty, senior director of marketing, Spectra Logic. “As our hybrid storage ecosystem evolves, SpectraEDGE will continue to develop to meet the needs of our channel, who see us as the go to partner for deep storage products.”
The 2016 Partner Program Guide will be featured in the February issue of CRN and online at www.CRN.com/ppg2016.
@TheChannelCo names @SpectraLogic to @CRN 2016 Partner Program Guide #CRNPPG www.CRN.com/ppg2016
About Spectra Logic
Spectra Logic develops deep storage solutions that solve the problem of long- term storage for business and technology professionals dealing with exponential data growth. Dedicated solely to storage innovation for nearly 40 years, Spectra Logic’s uncompromising product and customer focus is proven by the largest information users in multiple vertical markets globally. Spectra enables affordable, multi-decade data storage and access by creating new methods of managing information in all forms of deep storage—including archive, backup, cold storage, cloud and private cloud. To learn more about Spectra Logic’s Deep Storage Story, visit www.SpectraLogic.com.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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