Another Successful Year at Spectra’s Annual Sales Kickoff

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By: Betsy Doughty 

Every year, Spectra Logic sales associates from around the world travel to Boulder, CO to come together for the company’s annual fiscal year kickoff.

The purpose of the event is to allow the sales team to gather and review both the successes and areas for improvement from the past year, as well as discuss the expectations and goals for the coming year. Kickoff is a great opportunity for Spectra’s sales team to not only learn about new products, services, and company goals, but also connect with partners and customers, and spend quality time with fellow team members.

Here were a few of our favorite highlights from Kickoff 2016:


After several years of hosting Kickoff at an off-campus location, Spectra Logic made the decision to build its own event center at its Boulder, CO headquarters to accommodate the team. It took a lot of hard work and dedication to make it happen, and we are very thankful for everyone that helped bring the space to life!


On the first day of Kickoff, the entire company came together for a keynote from our CEO, Nathan Thompson. After the meeting, everyone celebrated with a company BBQ, complete with delicious food, drinks and outdoor games.

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Each year, Nathan Thompson hosts a Kickoff dinner at his home in Boulder to allow the business leadership team, marketing, and sales , as well as partners and customers, a chance to kick back, relax and socialize with one another.

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On the final day of kickoff, Spectra hosted a “Partner Tradeshow” at its headquarter location. Sales team members were encouraged to walk around the tradeshow and interact with partners like Cray, EMC and Veeam who exhibited. More than 12 partners attended!