Annual guide recognizes the very best channel partner programs in the market
Boulder, Colo., March 20, 2014 – Spectra Logic today announced it has been awarded a 5-Star rating in the CRN 2014 Partner Program Guide. The annual directory is the definitive listing of technology vendors that provide products through the IT channel. The 5-Star Partner Program rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs. This year marks Spectra Logic’s fifth consecutive win for its worldwide SpectraEDGE channel program.
The SpectraEDGE channel partner program is focused on introducing new applications and programs to support the success of Spectra Logic’s channel partners. Over the past two years, the program has grown by more than 10 percent through strategic partnerships around the globe. Spectra nTier Verde, the company’s fourth generation disk product, became available in 2013 and provides resellers an affordable, easy-to -install solution for disk-based file storage. nTier Verde gives SpectraEDGE partners an expanded portfolio, allowing resellers to offer customers a disk, tape or blended storage solution – all from one vendor and a single support contract.
To determine the 2014 5-Star recipients, The Channel Company’s Research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
“Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star rating recognizes the very best channel programs available in the market today to help solution providers determine which vendor delivers the best partner elements for their individual business goals.”
“Spectra Logic’s channel partnerships play an important role in the success and growth of our company. We are committed to ensuring that our channel partners are well equipped to provide customers with market-leading data storage and archiving solutions and have what they need to succeed and profitably grow their businesses,” said Brian Grainger, executive vice president of worldwide sales and sales operations at Spectra Logic. “We are pleased to receive this honor on behalf of our SpectraEDGE partner program.”
The 2014 Partner Program Guide will be featured on CRN.com and the 5-Star Partners listing will be highlighted in the April issue of CRN.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.
IGNITE Consulting, on behalf of Spectra Logic
Meredith Bagnulo, 303-513-7494
The Channel Company
Spectra and Spectra Logic are registered trademarks of Spectra Logic Corporation. All rights reserved worldwide.