Spectra Logic?s Tracy Kendall Recognized by CRN as One of the Top Women of the Channel

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BOULDER, Colo.—June 17, 2013Spectra Logic, celebrating more than 30 years of data storage innovation, today announced that Tracy Kendall, the company’s senior channel program manager, has been recognized by UBM Tech Channel’s CRN as one of the top Women of the Channel. This year’s Women of the Channel were chosen by the editors of CRN based on their achievements as executives and the amount of influence they wield over the technology channel.  These women represent a changing trend in a traditionally male dominated industry.

Tracy works with Spectra Logic’s SpectraEDGE reseller program partners to ensure they have all the tools they need to grow their businesses.  The program currently has more than 500 channel partners worldwide in the United States, Canada, Europe, India, the Middle East, Australia and Latin America.

Over the past year, Tracy has been instrumental in implementing new programs to help the company’s reseller partners achieve success. The new programs include the acclaimed SpectraEDGE mobile app for iOS and Android-based devices to enable on-the-go access to program resources, as well as an executive door-opener marketing campaign designed to help partners penetrate their target accounts. She also helped implement the full automation of Spectra Logic’s product SPIFF payment process, which reduces cycle time and allows for simplified and timely partner payouts.  

“Our SpectraEDGE program continues to evolve with the ultimate goal of partner enablement,” said Molly Rector, executive vice president of product management and worldwide marketing at Spectra Logic. “Tracy is focused on providing the right combination of tools and resources to drive the growth and success of Spectra Logic’s channel partners. We are proud of her success leading Spectra’s key channel program initiatives and I am proud to have her leading our channel excellence program.”

“We honor and congratulate this list of influential women who are dedicated to supporting the mission of the channel,” said Robert Faletra, CEO, UBM Tech Channel. “For years, we have identified and celebrated the women who have made an indelible mark on the technology industry through unmatched innovation and a razor focus on meeting the needs of the IT channel community.”   

A special feature of the Women of the Channel is in the June issue of CRN magazine and expanded coverage of The 100 Most Powerful Women of the Channel will be featured online at www.crn.com.

About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.

About UBM Tech Channel
UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/UBMTechChannel

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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Media Contacts
IGNITE Consulting

Meredith Bagnulo, 303-513-7494
Linda Dellett, 303-439-9398
spectralogic@igniteconsultinginc.com

UBM Tech Channel
Betzi-Lynn Hanc
508-416-1182
betzi.hanc@ubm.com


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