Much Ado About Storage at EMC World

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I attended the EMC World show earlier this month and even though “What Happens in Vegas, Stays in Vegas,” I’d like to share a few things about this year’s event.

Early last year, Spectra Logic and EMC entered into an agreement for EMC to resell our complete TSeries tape library line for LTO tape backup and archive applications, bundled with its own storage hardware and software suite.

Since that time, EMC has sold Spectra tape storage solutions to more than 150 different customers in 20 countries across the globe, with heavy concentrations in the Americas, Europe and the Middle East. Thirty percent of EMC/Spectra sales were to enterprise accounts with data demands for Petascale-capacity tape storage solutions.

Given these milestones, it was great to be at the show this year with our customers and partners talking about our joint solutions. We experienced great booth traffic, due in part to our awesome giveaways, but also because people were genuinely interested in learning more about how tape could solve their storage challenges. And, based on the companies that visited and the titles of the executives, they were the right people.

There was a bit of an interesting dichotomy at the show. Attendees were either in agreement that tape was still a critical part of the storage infrastructure, or the polar opposite – there were companies that were off of tape completely. I'd say the split on this was 60/35 respectively.  The other 5% were folks that had tried to go tapeless 3-4 years ago but that were now coming back to tape.

The conference portion covered a large variety of topics related to data storage including backup and recovery, archiving, big data and cloud. As well as an entire session focused on the trends, challenges and options for managing storage.

No event in Las Vegas would be complete without some great entertainment. EMC World featured a special private performance by Bruno Mars as well as a variety of superheroes running around the exhibit floor to “save the day!”

Overall, EMC World was a good forum for showcasing our solutions and demonstrating the value we provide in helping organizations easily procure best-of-breed technology to cost-effectively store, manage and back up vast amounts of data.