5-Star Designation Identifies the IT channel’s Most Elite Vendor Partner Programs
BOULDER, Colo.—March 25, 2013—Spectra Logic today announced it has been named to CRN’s 2013 Partner Program Guide, and was also awarded a 5-Star Partner Program rating. The company’s SpectraEDGE channel partner program was awarded the special 5-Star rating, given to an elite subset of the Partner Program Guide, for providing the best partner elements and benefits in its channel program.
The CRN Partner Program Guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel. The list methodology is based on objective criteria that takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
Spectra Logic’s SpectraEDGE channel program accounts for more than 80 percent of the company’s annual revenue. This past year, Spectra Logic expanded its program and increased the number of joint marketing activities for channel partners, including events, advertising and trade show sponsorships. The company also introduced a number of new initiatives aimed at supporting its partners’ growth and success including a mobile application that was launched earlier this month.
“The CRN recognition underscores our commitment to our channel partner’s success and profitability,” said Molly Rector, executive vice president of product management and worldwide marketing at Spectra Logic. “Our commitment to the channel is reflected in Spectra’s corporate success we well. We achieved strong profitability and nine percent year-over-year growth during the first half of our fiscal 2013 year, and are on track to introduce a number of new, innovative products in the coming year. We are honored to be recognized for the fourth consecutive year by CRN for our successful Spectra EDGE channel program.”
“The companies listed in CRN’s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, senior vice president and editorial director, for UBM Tech Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”
The 2013 Partner Program Guide will be featured on CRN.com and the 5-Star Partners listing will be highlighted in the March 2013 issue of CRN.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
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