Spectra Logic?s Betsy Doughty Recognized as a CRN 2013 Channel Chief

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BOULDER, Colo.—February 25, 2013 Spectra Logic, celebrating more than 30 years of data storage innovation, today announced that Betsy Doughty, Spectra Logic’s director of channel and partner development, has been named one of UBM Tech Channel’s CRN 2013 Channel Chiefs. This is the third year in a row that Doughty has received this honor.

This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.

CRN’s honor recognizes Doughty’s success in growing the SpectraEDGE program, which accounts for more than 80 percent of Spectra Logic’s annual revenue. In 2012, she grew the program by 10 percent or more each quarter by strategically targeting key partners around the globe. She guided the company’s efforts to increase the number of joint marketing activities, including events, advertising and trade show sponsorships, and has implemented new initiatives including a mobile application to more easily communicate with Spectra Logic’s reseller partners.

“It comes as no surprise that Betsy has once again been honored by CRN as a 2013 Channel Chief. Over the past six years, she has been instrumental in growing our SpectraEDGE program, and has ensured that our channel partners are well positioned to successfully sell our innovative data storage solutions,” said Molly Rector, executive vice president of product management and worldwide marketing at Spectra Logic.

For over ten years, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales.

“The 2013 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said Kelley Damore, Senior Vice President, Editorial Director, CRN. “These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”

Selected by CRN’s editorial staff, the 2013 Channel Chiefs list is featured in today’s 2/25/13 issue of CRN magazine and will be featured online at www.crn.com.

About Spectra Logic Corporation

At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.

About UBM Tech Channel
UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.

UBM llc
UBM llc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.


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