Annual Guide and 5-Star Designation Identifies the IT Channel’s Most Exceptional Vendor Partner Programs
Boulder, Colo. — March 26, 2012 – Spectra Logic today announced that its channel partner program, SpectraEDGE, has been named to CRN’s 2012 Partner Programs Guide. SpectraEDGE was also awarded a 5-Star Partner rating reflecting its standing as one of the top channel partner programs among information technology (IT) vendors, and its strong commitment to the channel.
Spectra Logic’s data storage solutions offer a major revenue opportunity for the channel. Spectra’s SpectraEDGE Partner Program is designed to make it easy for partners to profit from the growing data storage market opportunity by ensuring they have the tools and training needed to succeed and grow their businesses. CRN’s 5-Star rating reflects the strength of the SpectraEDGE program, which has been consistently recognized as a premier reseller program, offering differentiated, easy-to-sell products, strong margins, account registration protection, field support and 24×7 online educational training through Spectra University.
“We are very committed to providing our channel partners with the products, tools and resources they need to succeed,” said Betsy Doughty, director of partner and channel development at Spectra Logic. “Spectra Logic’s data storage solutions combined with our robust and flexible SpectraEDGE channel program enable our partners to provide their customers with smart, efficient storage solutions to manage, retain and protect their data, while at the same time profitably grow their businesses.”
The 2012 CRN Partner Program Guide and CRN 5-Star Partner Rating serve as the definitive list of vendors who have robust partner programs and products that service solution providers offer directly to the IT Channel. In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their completed applications. The objective criteria takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
“The companies listed in CRN’s 2012 Partner Programs Guide represent the best channel programs in the market today,” said Kelley Damore, VP and Editorial Director, for UBM Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”
Launched in 2008, SpectraEDGE has grown to over 500 channel partners worldwide and continues to expand its offering and its reach, with notable growth this past year in the United States, Canada, Europe, India, the Middle East, Australia and Latin America.
The 2012 Partner Programs Guide and 5-Star Partners listing will be featured on CRN.com and in the March 2012 issue of CRN.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.
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