Doughty Recognized for Driving Spectra’s Channel Growth and International Expansion
BOULDER, Colo.—February 20, 2012—Spectra Logic, celebrating more than 30 years of data storage innovation, today announced that Betsy Doughty, Spectra Logic’s director of channel and partner development, has been named one of CRN’s 2012 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those professionals directly responsible for driving channel sales and growth within their organizations, while evangelizing and defending the importance of the channel throughout the entire IT industry.
Since joining Spectra Logic in 2006, Doughty has been instrumental in driving worldwide channel growth and supporting Spectra’s reseller partners in building and growing their channel partner sales. She has furthered the development of key international territories and increased channel partner recruitment across Europe, Canada, South America, India, and Australia. Under Doughty’s leadership, the SpectraEDGE channel program has been consistently recognized as a premier reseller program, offering differentiated, easy-to-sell products, strong margins, incentives and field support.
For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales.
“We are thrilled with CRN’s recognition of Betsy Doughty as a 2012 Channel Chief. Spectra Logic’s data storage solutions offer a major revenue opportunity for the channel. Under Betsy’s leadership, our SpectraEDGE program makes it easy for our partners to profit from this growing market opportunity and to help businesses across the globe manage, retain and protect their valuable data,” said Molly Rector, executive vice president of product management and worldwide marketing, Spectra Logic.
“The 2012 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said Kelley Damore, VP, Editorial Director, UBM Channel. “Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continuous dedication to the partner community.”
Selected by CRN's editorial staff, the 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at www.crn.com.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
About UBM Channel: (www.ubmchannel.com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.
UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.
Kathleen Sullivan, 303-439-9365
Linda Dellett, 303-439-9398
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