Annual Guide and 5-Star Designation Identifies the IT Channel’s Most Exceptional Vendor Partner Programs
BOULDER, Colo., March 28, 2011 — Spectra Logic, celebrating more than 30 years of data storage innovation, today announced it has been named to CRN’s 2011 Partner Programs Guide. Spectra Logic was also awarded a 5-Star Partner rating reflecting its recognition as one of the top information technology (IT) vendors for its SpectraEDGE channel partner program.
CRN’s Partner Programs Guide and 5-Star Partner ratings serve as the definitive list of vendors who have robust partner programs or products that service solution providers offer directly to the IT channel. The premier 5-Star rating acknowledges Spectra Logic’s commitment to its channel partners and the strength of SpectraEDGE program, which offers solution providers the best possible partnering elements for channel success.
“Spectra Logic is committed to our channel partners’ success and profitability and will continue to give them a competitive advantage when it comes to data archive and backup solutions,” said Betsy Doughty, director of channel development for Spectra Logic. “This success is reflected in SpectraEDGE channel partner revenue growth, which exceeded 70 percent in Spectra’s fiscal first half 2011 and outpaced the company’s total year over year revenue growth of 34 percent.”
SpectraEDGE is a multi-tiered channel partner program that offers partners detailed, individual channel programs, aggressive pricing, attractive margins, account registration protection, and 24×7 online educational training through Spectra University. SpectraEDGE was launched in 2008 and its partner base has grown to more than 500 partners worldwide, with recent notable growth in the United States, Canada, Latin America, India and Europe.
The Everything Channel 5-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The 5-Star rating is bestowed on programs whose overall rating is among the elite based on company size – Enterprise, Midsized, Small and Emerging companies. Vendors are assessed on information provided in their completed applications. The objective criteria takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
“The companies listed on the 2011 Partner Programs Guide represent the best channel programs in the market today. Of those, only a few get our five-star award, based on their commitment to the channel, breadth of program offerings and services offered to their partners. Each of these organizations understands that technology alone does not make for a successful channel program. By focusing on delivering a comprehensive partner program, vendors and solution providers can work together to drive business opportunities and revenue,” said Kelley Damore, VP and Editorial Director, for Everything Channel’s CRN.
The 2011 Partner Programs Guide and 5-Star Partners listing will be featured on CRN.com and in the March 28th issue of CRN.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection through tape, deduplication and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Spectra’s tape library product line swept Storage magazine/SearchStorage.com’s 2010 Quality Awards for enterprise and midrange tape libraries, winning first place in all 14 categories. Throughout our 30-plus year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
About Everything ChannelEverything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.
About United Business Media LimitedUBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.
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