Channel Revenue Increases 70 percent year over year under Doughty’s Leadership
BOULDER, Colo.—February 21, 2011—Spectra Logic, celebrating more than 30 years of data storage innovation, today announced that Betsy Doughty, Spectra Logic’s director of channel development, has been named a Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.
Doughty joined Spectra in 2006, and brings more than 12 years of indirect sales experience to her channel development leadership role. She was instrumental in driving a 70 percent year over year increase in Spectra Logic’s SpectraEDGE channel partner program revenues for the first half of fiscal year 2011, which ended December 31. Worldwide channel partner recruitment increased by 20 percent in the same timeframe. Several sectors experienced extraordinary growth during the past twelve months: Federal channel partner revenue was up 1,000 percent, media and entertainment VAR revenue was up nearly 50 percent and direct marketing retail partner revenues were up more than 41 percent in the first quarter year over year. In the past year, Doughty also led the development of key international territories and increased partner recruitment percent across Europe, Canada, South America and India.
This year’s Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.
“SpectraEDGE now includes more than 500 partners, and continues to support its partners through partner training and certification programs, and joint marketing efforts including events, advertising and trade show sponsorships. Under Betsy’s leadership, Spectra Logic's overall partner recruitment continues to grow by double digits each year,” said Molly Rector, Spectra’s vice president of marketing and product management. “Betsy has been key in increasing Spectra’s mid-market exposure by utilizing the channel, maintaining market verticals and increasing the company’s international marketing focus. The Channel Chiefs program is a great achievement, and we’re thrilled to celebrate her well-deserved recognition.”
“Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offer tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, Editorial Director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud this year’s Channel Chiefs for their successful partner programs and strategies.”
For additional information on the CRN Channel Chief list, visit www.crn.com. The Channel Chief list was published in the February 21, 2011 issue.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection through tape, deduplication and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Spectra’s tape library product line swept Storage magazine/SearchStorage.com’s 2010 Quality Awards for enterprise and midrange tape libraries, winning first place in all 14 categories. Throughout our 30-plus year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.
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