Spectra Logic Awarded 2010 Everything Channel Partner Program Guide and Five-Star Partner Rating

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SpectraEDGE Channel Partner Program Recognized as Exceptional by Leading Channel Authority

BOULDER, Colo., March 29, 2010 Spectra Logic, celebrating 30 years of data storage innovation, today announced it has been recognized by Everything Channel as one of North America’s top information technology (IT) vendors for its SpectraEDGE channel partner program.  Additionally, SpectraEDGE was recognized with Everything Channel’s highest Five-Star rating, representative of an exceptional program.


Spectra Logic’s partner program, SpectraEDGE, was awarded Five-Star recognition in Everything Channel’s 16th annual 2010 Partner Program Guide (PPG). Five-Star was the highest rating awarded and acknowledges Spectra’s commitment to its Channel Partners and the strength of its program benefits. 
“Creating effective channel programs for our solution providers is a top priority at Spectra Logic and key to our success,” said Betsy Doughty, director of channel development for Spectra Logic. “This success was evident most recently as SpectraEDGE channel partners strongly contributed to Spectra’s calendar year 2009 company profitability and strong double-digit year over year growth in enterprise and mid-range data protection and archive solutions.”
SpectraEDGE is a three-tiered channel partner program. Spectra Logic provides aggressive pricing, attrac­tive margins, account registration protection, and a suite of 24×7 online educational training through Spectra University. SpectraEDGE was launched in 2008 and its partner base has grown to more than 400 partners worldwide, with recent notable growth in North and South America, Canada and Europe.
“More than eighty percent of Spectra Logic’s overall revenue is through our channel partners,” added Doughty. “The SpectraEDGE program is designed to support our partners’ success and profitability. We are honored to receive CRN’s 5-Star Partner rating.” 
Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel’s research department. Everything Channel analyzed 130 vendor programs rating vendors’ responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging). Questions from each section were scored individually and weighted appropriately. The 5-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The 5-Star rating is bestowed on programs whose overall rating is among the elite based on company size.
“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings,” said Kelley Damore, vice president, editorial director, Everything Channel. “The quality of a technology vendor’s partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”
The PPG list and those companies recognized as five-star will appear in the March 29 issue of CRN magazine and online at www.Channelweb.com.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection through tape, deduplication and disk-based backup, recovery and archive storage solutions.  By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies.  Throughout our 30-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide.  For more information, visit www.SpectraLogic.com.
About Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.
Spectra Logic                                                              
Leigh Grace, 704-231-9789                                            
IGNITE Consulting
Kathleen Sullivan, 303-439-9365
Linda Dellett, 303-439-9398
Maureen Park                                                   
Everything Channel                                           
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