SpectraEDGE Channel Program Boosts Co-Marketing and Growth of Reseller Network
BOULDER, Colo. February 22, 2010 –Spectra Logic
, celebrating 30 years of data storage innovation, today announced that Molly Rector
has been named a 2010 Channel Chief by the Everything Channel’s CRN.
Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.
Spectra Logic delivers high value solutions
to customers through its channel partners. Under Rector’s leadership, Spectra Logic launched its SpectraEDGE channel program
in July 2008, and its membership base has grown to more than 400 partners worldwide, with notable growth in Canada, Europe, North and South America. The innovative SpectraEDGE program includes VAR education and engagement programs, a new line of disk-based data protection solutions and a vertical market program. In addition to customized partner training, Spectra Logic invested in the development of a six-month recruiting effort for bringing on channel partners and preparing them for success with the Spectra Logic product line. SpectraEDGE channel partners also benefit from in-depth training for system engineers and sales staff, and increased joint end-user events, product promotion campaigns and co-marketing programs.
“The data protection and archive market has changed and we’ve gone above and beyond to consistently provide our partners with unique revenue opportunities,” state Molly Rector
, vice president of marketing and product management, Spectra Logic. “Our primary focus is to give our partners the right solutions and tools to succeed. We continue to deliver solutions that meet today’s demand for large and mid-range data backup, archive and deduplication solutions, with strong offerings aimed at the HPC, broadcast and federal sectors.”
For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.
“Being named a Channel Chiefis one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offers tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, Editorial Director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies.”
For additional information on the CRN Channel Chief list, visit www.channelweb.com. The Channel Chief list was published in the February 22, 2010 issue.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection through tape, deduplication and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
Leigh Grace, 704-231-9789
Kathleen Sullivan, 303-439-9365
Linda Dellett, 303-439-9398
Spectra and the Spectra Logic logo are registered trademarks of Spectra Logic Corporation. All rights reserved worldwide. All other trademarks and registered trademarks are the property of their respective owners.