Four out-of-the-box reasons to dedupe: notes from the road

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January is a tough way to start a year.  I have taken my Christmas decorations down, the Browns didn’t make the Super Bowl again this year, its cold, and the days are still too short.  It isn’t all bad though, as I’ve just returned from a 2-week hiatus of regional sales meetings across the USA. I’ve presented to and heard from Spectra sales reps in Washington D.C., San Antonio, Denver and Orlando.  I have always enjoyed going to regional meetings, especially the afterhours part of it.  I don’t just mean hitting a bar, but often the informal conversations with the Sales Reps and Systems Engineers can be great.
Between the insight I’ve gained from the field and the recent press coverage on various deduplication offerings, it felt like the right time to get into blogging gear and summarize a few out-of the box reasons why you should dedupe.  By now, we all understand deduplication, data reduction and its typical associated benefits and savings.
1.       All of your friends and neighbors can’t be wrong. Said another way, everybody’s doing it. Of course, Mom always asked about everybody jumping off bridges, but let’s not go there.  Dedupe isn’t new and scary anymore. It is now widely adopted across all major vertical industries, in big and small corporations, private organizations, etc. It’s become so embraced, your mom may actually be deduping. (Is she running Windows Home Server?) Ask her.
2.       The kinks are gone. This is tightly integrated with #1. Dedupe has been around long enough and integrated in every kind of environment imaginable. IT JUST WORKS.
3.       The economy. Dedupe isn’t just spending less than traditional disk when you buy it.  Operational savings last its whole life, and we have seen how OpEx can affect business during a bad economy.  Dedupe can help with space, support as well as power and cooling costs.
4.       It has stuck. A lot of technology with the hype that dedupe has seen fizzle out quickly.  It just can’t be as good as everyone says.  But with dedupe the technology is simply brilliant. The hype is over. It’s tried and true. Dedupe is here to stay.
My two weeks of travel talking to nearly our entire sales force got me more than some much needed frequent fly miles.  I got to hear about the current challenges our customers were facing.  Some things will never change, and tight budgets and backup windows are always on the list.  I heard a lot about organizations struggling with remote sites, multiple environments and tape integration. (Yes, people still wonder about getting some data on tape.)  Spectra nTier addresses all of these needs, plus some.
But don’t just take it from me. Check out this nTier Deduplication product review that was recently covered by InfoStor magazine: Lab Review: Data deduplication for real tape.