BigMachines Customer Spectra Logic Featured in Sales Effectiveness Report By Aberdeen Research

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Chicago, IL and San Mateo, CA, January 22, 2008 — BigMachines, Inc., a leading provider of web-based configurator, quote, and proposal selling tools, today announced that Spectra Logic, a leader in data archive and backup solutions, recently discussed their successful BigMachines deployment in a report on “Sales Effectiveness – Leveraging Content to Close Deals” by Aberdeen Research (Gretchen Duhaime, December 2008). 
BigMachines’ Lean Front-End® (LFE) solution helps leading companies in the high technology, industrial equipment, healthcare, and software/services markets empower their sales teams and channels.
At Spectra Logic, both internal employees and resellers login to the software online to generate quotes, and are confident that the product list and pricing is up-to-date. “In the past, if sales reps wanted to generate a quote for a new product, they had to involve product management and manufacturing to manually draft and approve the documents. BigMachines has eliminated the manual, off-line process- and we can add new products to our system quickly and easily,” notes Jeff Braunstein, Web Marketing Manager.
Aberdeen’s report identifies several differentiators in sales processes and technology utilized by Best-in-Class companies, which enable their sales organizations to spend more time selling. “Besides ensuring consistency, automating access to marketing content saves sales time,” explains Gretchen Duhaime, a research analyst at Aberdeen. “If sales does not have collateral readily available, they are burdened to create it themselves or work with marketing to draft it, which either takes sales representatives out of the field or adds to their support staff workload.” In line with this strategy, BigMachines LFE is an intuitive system with a unique web services architecture which empowers both direct sales teams and external sales channels to quickly produce accurate quotes and professional sales proposals, with full integration to leading CRM and ERP systems.  
According to CEO Godard Abel, “We are delighted that Spectra Logic is seeing success with their deployment and capturing return on their investment in BigMachines. The success of our growing customer community and our recognition by the marketplace- proven by our rapid growth into new markets, growing technology and services partnerships, and continued product development- will help us deliver increasing value to our customers.“
About Spectra Logic
Spectra Logic is the leading innovator in data archive and backup. We help customers all over the world protect data with power-efficient products that let users reduce risk, lower cost and save time. Spectra Logic’s archive and backup products are designed specifically for secondary storage needs and are compatible with every major tape and disk format. Spectra products provide integrated library, encryption, and key management options through the intuitive BlueScale 10 interface. Spectra’s green tape libraries and disk products use far less power than other comparable products. The company’s tape, disk and encryption solutions are designed to evolve over time. Spectra products are an excellent investment for IT managers who project growth and plan for years into the future. Since Spectra Logic was founded in 1979, the company has introduced innovative, industry-leading products including: Archive and Backup Servers (nTier-2007); hardware-based, VTL encryption with compression (RXT-2006); hardware-based, library-enabled encryption with compression (BlueScale Encryption-2005); and integrated tape and disk in a single library (Spectra T950 with RXT-2004). Spectra Logic is changing the world of storage. Visit for more information.
About BigMachines, Inc. and BigMachines AG
BigMachines, Inc. incorporated in 2000, provides on-demand configurator, quoting, and proposal software that helps leading companies empower their sales teams and channels.  BigMachines Lean Front-End® (LFE) solution digitizes tribal knowledge and streamlines configuration, pricing, quoting, proposal generation, and order management.  BigMachines provides extensive reporting capabilities to analyze sales activities and easily integrates to existing ERP, CAD, and CRM systems including those from, Siebel CRM On-Demand, Oracle and SAP.  BigMachines rapidly growing customer base includes global leaders such as Kodak GCG, Siemens, Ingersoll Rand, NTT Communications, as well as innovative growth companies such as ShoreTel and Aruba Networks.